pressrelease-motorhead-born-to-lose-wine
Press Relsease - Motörhead releases "Born to lose, Live to Win Cabernet Sauvignon" -A powerhouse for the grill
Motörhead expands its beverage portfolio with Born to Lose, Live to Win Cabernet Sauvignon. In collaboration with Casa Ermelinda Freitas, one of Portugal’s most award‑winning wineries, a bold and expressive red wine has been created. Perfect for the grilling season, where intensity of flavour is a must.
“Motörhead has always been about living loud, breaking rules, and celebrating life on your terms and no‑one else’s. This Cabernet Sauvignon is exactly that – bold, powerful, and unforgettable.”
— Todd Singerman, Motörhead
Born to Lose, Live to Win Cabernet Sauvignon is a wine for those who want more – more flavour, more character, and more rock. Made for the grill, late nights, and playlists where Motörhead is always turned up to eleven.
Motörhead Cabernet Sauvignon 2023 has been awarded a Gold Medal at the Gilbert & Gaillard International Wine Challenge 2025, one of Europe’s established international wine competitions. The award is granted following blind tastings by professional wine tasters and journalists, confirming the wine’s quality, balance, and typicity within its category.
Facts
Name: Motörhead Born to Lose, Live to Win Cabernet Sauvignon
Product Number: 76883-01
Country of Origin: Portugal
Region: Península de Setúbal
Grape: Cabernet Sauvignon
Vintage: 2023
Alcohol: 14%
Volume: 75 cl
Winemaker: Jaime Quendera
Allergens: Sulphites
Vegan: No
Serving
Serve at 16–18 °C. An excellent match for grilled dishes, BBQ, or simply enjoyed on its own.
More About the Wine
Motörhead Born to Lose, Live To Win Cabernet Sauvignon is dark, intense, and full of attitude. Flavours of blackberry and plum are complemented by spicy notes and a subtle smokiness. A full‑bodied, powerful wine made for evenings with friends and a life without compromise.
Casa Ermelinda Freitas is a family‑owned winery with over 100 years of history in the Península de Setúbal region. The winery is internationally renowned for its award‑winning wines and world‑class medals.
Winemaking
Fermented in temperature‑controlled stainless steel tanks followed by extended maceration. Aged for 6 months in American and French oak barrels.
About Motörhead
An English rock band formed in June 1975 by bassist, vocalist, and songwriter Ian Fraser “Lemmy” Kilmister. The Grammy‑winning legends Motörhead quickly rose to prominence within the British punk and heavy metal scenes.
Motörhead never compromised or changed their unique, ferocious sound, and it is this authenticity that turned the band, the music, and the attitude into a lifestyle for many — whether rockers, punks, or alternative fans.
With several songs, including “Ace Of Spades”, still topping international charts, and with their outspoken influence on some of the world’s biggest rock bands, Motörhead has consistently been not only “musicians’ musicians” but standard‑bearers for the very best in rock ’n’ roll. This is still reflected in global chart success, with the band reaching number one on the UK Official Rock & Metal Albums Chart in 2025.
Motörhead is ranked number 26 on VH1’s list of the 100 Greatest Hard Rock Artists and has released 22 studio albums, 13 live albums, 12 compilation albums, and four EPs. The Motörhead legacy (and lifestyle) continues to thrive through the music and its loyal fans, with the band nominated for the Rock and Roll Hall of Fame in 2020.
For more information, visit imotorhead.com.
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For fan pages, follow @motorheadfanpage.