pressrelease-iron-maiden
Press Relsease - The Rum of the Ancient Mariner
A Legendary Rum Sets Sail: The Rum of the Ancient Mariner
Adding to the now globally available range of Trooper beers and Darkest Red wine, Iron Maiden are setting a bold new course into the world of dark spirits with The Rum of the Ancient Mariner.
Inspired by the epic narrative of Rime of the Ancient Mariner - a cornerstone of heavy metal storytelling taken from the band's 1984 Powerslave album - the rum pays homage to timeless artistry and bold craftsmanship. Its label, designed by long time band collaborator Dan Mumford, is a visual journey filled with intricate details that reveal themselves the longer you look, echoing both the band's own lyrics and the inspiration they found in Samuel Taylor Coleridge's famous 1798 poem.
This Premium Caribbean Dark Rum is a blend of spirits from Jamaica and Barbados, matured in wooden vats using the traditional Petites Eaux technique. The result is a smooth, complex character at 40% ABV, layered to emulate the finest musical compositions. Best enjoyed neat after dinner or savoured slowly, it’s a drink for those who appreciate depth and nuance.
“Iron Maiden aren’t just a band—they’re a cultural icon,” says Sari H Wilholm of Live Brands Factory. “It’s an honour to launch their first dark spirit and to have created this Premium Caribbean Dark Rum in close collaboration with them.”
The Rum of the Ancient Mariner will debut in Sweden 3rd of December, with more markets to follow.
Tasting Notes
Colour: Deep, dark brown with rich reddish undertones
Aroma: Muscovado sugar, dark chocolate, vanilla, soft oak, hints of arrack and marzipan
Flavor: Elegant and layered—vanilla fudge, dried figs, muscovado sugar, dark chocolate, and fine oak
Finish: Long, warm, and complex with lingering notes of dried fruit and subtle sweetness
Facts
Price: 399 Sek
Bottle size: 700 ml
Alcohol: 40% vol.
Origin: Caribbean
About Iron Maiden
Iron Maiden were founded in 1975 by bassist Steve Harris and have grown to become one of the world’s most celebrated bands. With a steady recording output beginning with their self-titled 1980 debut, they have released 17 studio albums, 13 live albums and 47 singles which have sold well in excess of 100 million copies worldwide. They have played almost 2,500 live shows across 64 countries and were carried to some of these aboard Ed Force One, a Boeing 757 and then later a 747 piloted by singer Bruce Dickinson.
They have been the recipients of a Grammy Award and a Brit Award among many other accolades, joining The Rolling Stones and Pink Floyd with their very own Royal Mail stamp set in their native Great Britain. Most recently, their 50th Anniversary was marked by the issue of The Royal Mint coin, which exclusively supplies the nation’s coinage.
Iron Maiden’s Trooper beer is now in its twelfth year and has sold in excess of 42 million pints and is distributed in 68 countries including locally brewed variants in the USA, Germany, Czechia, Brazil, Spain, Sweden, Scotland and Australia.
About Live Brands Factory
Live Brands Factory AB specializes in creating and growing food and beverage innovations together with renowned brands and world-leading artists.
Media contact
Live Brands Factory
Sari H Wilholm
sari@livebrandsfactory.com